SEO Audits: The server files affecting your SEO

There are multiple files on your server such as .htaccess, sitemap.xml, and robots.txt and others, which directs the search engine how to access your website’s content. By optimizing these files, they are organised properly and can improve your rankings in the search results.

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The .htaccess file helps in specifying and applying configuration directives on your website. This file provides you the facility to check how web users and search engines are commanded to particular pages on your website, enable custom error pages, and apply 301 redirects.


The robots.txt file is present in the root of a website which prevents web spiders from accessing important folders on your website. It is very necessary to follow a particular format when you are optimizing this file. It is basically used for folders that weaken the theme of your website and offers a barrier to robots, like PDF files.


The optimization, submission, and making of a sitemap.xml file helps search engine spiders to better navigate your site. This file also helps people to easily scan your whole website for important information. It offers a link and short description for every page on your site, arranging each page and then offering the order of necessary pages of your site to the less important pages.

Other factors

Other server configurations like HTTP headers, 404 error pages, and page loading times also affect the search engine traffic. 360 Digital Idea will detect and recommend you the best possible way by which you can easily optimize these files to get positive results.

360 Digital idea SEO Services




Pages reviewed Up to 70 pages   Custom
Audit implementation training/support  Up to 2.5 hours  Custom
Complete audit report upon completion     Custom
Competitive scorecard (Analysis of up to 3 competitors)  Custom
Backlink report    Custom
Keyword research (Up to 50 terms)    Custom
SEO Checker reporting on all pages    Custom
Google Webmaster tools preferred domain  Custom
Top keyword rankings  Custom
Top keyword traffic  Custom
Website conversion  Custom
Post audit client implementation review (1 hour)  Custom
450+ SMEs behind campaign driving results  Custom
Duration 45 days  Custom
Cost: 8,600  Custom
Need more information? Call Us:
+91 997 168-72-51

SEO Audits: The on-page factors affecting your SEO

Is there any benefit of having a website which is attractive but no one sees it? 360 Digital Idea has many clients who have well-maintained, attractive, and pleasing websites that were not able to rank at the top and they don’t know the reason behind it. What are the reasons if a website is attractive but does not rank at the top?
The most important reason in such situations is the content in one way or the other. It means that there is not much content on each page, same or missing titles and meta descriptions, or several links that take the users to the same page, i.e. duplicate content.
360 Digital Idea has a team of specialists who will examine these on-page ranking obstacles and suggest the necessary modifications with the help of SEO audit. Detecting and solving these on-page issues can have efficient, immediate, and optimistic impact on your rankings.

SEO Audits: The off-page factors affecting your SEO

The other factors that affect your ranking are known as off-page factors. Off-page factors play an important role in search engine’s ranking algorithms. These factors usually pay attention on links – the number of links possessed, the anchor text used, and the position of these links.
Most of the web users cannot detect these off-page factors, and it is not possible to spot them manually. At 360 Digital Idea, we have a set of tools and services that enables off-page analysis. 360 Digital Idea will detect these issues and factors and plan a strategy that helps in building your website’s reputation and increase your ranking.

SEO Audit Services: Avail the complete audit and action plan

A complete SEO audit is the fastest and effective way to check why your website is not ranking at the top. The SEO audit services offered by 360 Digital Idea are 100% transparent. You can have complete access and know where your money is actually going.

Resolve your queries with SEO Audit Services

If your business is not ranking at the top of search results, and you have no idea about it. Contact 360 Digital Idea, a leading search engine optimization that provides SEO audit services. We have specialists who can analyze your site and prepare the strategies to make your business visible at the top of search results.
These experts conduct an overall analysis to determine your website’s strength and plan SEO strategy. They detect both on-page and off-page factors that affect your search positions. They also provide a complete SEO audit report, along with competitive scoreboard, and future strategies which can drive more valuable leads.

How Does SEO Audit Services Work?

360 Digital Idea first analyses your website to know what strategies should be implemented and what actions are needed to optimize it for search engines. On the basis of this analysis, 360 Digital Idea provides recommendations to improve the ranking of your website and boost the revenue. These recommendations include duplicate content, dangling links, web copy editing, HTML validation, page downloading time, site statistics, and error pages.

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