What Is B2B E-Commerce?

Before starting with B2B e-commerce enablement it's always crucial to know everything about B2B e-commerce, or business-to-business electronic commerce. B2B e-commerce basically means dealing with online order transactions between businesses. Since orders are processed digitally, buying efficiency is improved for wholesalers, manufacturers, distributors and other kinds of B2B sellers.
There are various kinds of B2B E-commerce and today we are here to tell you about them so that you can get a deeper insight into them.

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Business-to-business-to-consumer (B2B2C) e-commerce removes the middleman usually participating between the B2B organization and the B2C and this allows the businesses to directly come in contact with the consumer. In the B2B2C, the wholesaler directly comes in contact with the consumers without having to invest anything in doing so. Even the consumers are in benefit and have to pay less comparatively. With B2B2C e-commerce, the transitions take place online, which is often through digital storefronts or, through an e-commerce website.


Every business dealer often buys products in bulk and sells them at retail, by increasing the price of every product. In the case of wholesale e-commerce, everything is digital using a B2B e-commerce platform. The virtual platform allows the wholesaler to display products easily and also provides a seamless buying experience to shoppers.


Manufacturers are those who produce finished goods by the use of raw materials and manual labor and machines. In a B2B model, the finished goods are directly sold to other manufacturers or wholesalers for business purposes. Even the wholesalers and manufacturers are now taking the business online. B2B buyers are in search of a seamless buying experience that is similar to B2C and these businesses are paying strong attention to this.


Distributors are those who closely work with manufacturers in order to bring visibility to the goods they are producing, with the goal of increasing sales. In an e-commerce model, the logistics of the sale takes place online, often via an e-commerce platform. In order to create an unbeatable customer experience, the distributors have started to take things on a digital platform that also reduced the lead time from sale to delivery.

Advantages Of B2b E-Commerce Enablement

Reaching out to new customers and expanding your audience count

Being involved with B2B e-commerce dealing is a very powerful way of reaching out to new B2B customers. By going digital, you can implement excellent digital marketing strategies to increase your reach. Even buyers nowadays prefer to shop online for experiencing a hassle-free shopping experience.

Creates a personalized and better shopping experience for customers

B2B e-commerce enablement offers better management of both the suppliers and customers by the use of certain tools that can be used on the digital platform. Digital transactions and dealings can utilize certain software solutions for e-commerce business management. Evaluating the shopping habit and customer reactions can provide ideas and information that can be used to create a more personalized and flawless shopping experience for buyers.

Increase sales and generate more revenue

B2B E-commerce isn't just limited to reaching out to new customers, it also allows you to easily implement an automated cross-sell and up-sell recommendation program. This can help you find what your customers really want without having them ask, like you may have to do in case of person-to-person dealings. When you present before your customers what they want, you can automatically expect more purchases from them and an increase in your sale!

Get to know about your performance and growth

B2B e-commerce platform provides an in-depth analysis of your sales and effectiveness. You can easily get access to various reports that can tell you about your business progression. You can also analyze which strategies are working in your favor and which aren't. Self-analysis helps you to correct your pain points and take steps for your growth and progression. Post-analysis, you can take the required steps to boost customer engagement and boost your sales.

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