While building your brand, you may feel that logo isn’t that important but it can’t be denied that logo is an integral part of your business. It counts a lot in making your brand successful, although the quality of your business or service does matter more! Have you ever thought about that small icon that identifies your brand and business? The logo may seem to be quite a minor part of your business but when you think deeply, you may realize how important a role it plays in shaping the fortune of your business. Let’s know why is the Logo so important?

Creates a strong first impression on your customers-Reading out the name of a company is a secondary task, what catches our attention first is the company’s logo. The logo introduces your company before your audience and if your Logo is intriguing enough, your audience tries to find out more about you. This helps you win a potential client or lose them. As the saying goes, the first impression is the last impression, so your Logo must be designed in a way that attracts and influences your audience.

It acts as your brand identity –Your brand’s name may resemble others, but logos seldom resembles. Your identity must always be unique and one of its kind. The logo is always unique, specially created for identifying your brand and giving it a definition in brief. The right color tone, symbols, or designs are used for a logo that tells a story about your brand or business. Your logo symbolizes your brand and sets the stage for your business story.

Stays as a Memory for a longer time-The memories of symbols linger for a longer period of time in human’s mind, they may forget a brand’s name but they do remember the logo if the logo strikes their mind somehow. People love things that are visually attractive, aesthetic, and captivating! If your Logo possesses these elements, people won’t forget about your brand! Even if they forget your brand’s name, they will surely remember your Logo and get back to you. The logo is like Bait, which helps you pull audience and prospective customers towards you!

IT keeps you distinct from the competition –When you dare to go beyond the normal and think something out of the box, you are able to get over your competitors. If you create an impressive and unique, people would remember you for being different.

Promotes brand loyalty- A familiar logo that has been engraved on your customer’s mind helps to facilitate brand loyalty. As your brand grows and reaches new heights, people who have been accustomed to seeing you get more attached and develop trust in you. Only if you don’t change your logo and be consistent with it, you make a path for gaining the trust of your customers.

The best logo is the one that can easily convey your motif and tell something to your customers about your brand. The use of the right color, font, text, or symbol helps to create a fantastic logo that impresses your audience and compels them to explore more about you. Want to get the best-tailored logo from professionals? Let’s talk! Reach us at  www.360digitalidea.com

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Did you recently launch your business and closed it prematurely? Are you a start-up company and looking for ways to rise in your field? For people like you, we have brought this excellent article that can help you identify the mistakes you are making and hence, not getting the desired results in your business.

7 Mistakes That Must be Avoided as a Start-up

• Choosing the Wrong Business Partners – Your business partner can either make you a winner or a loser. Always be clever and smart enough to choose the right business partners for investors. Just because somebody likes your idea and encourages you to move ahead with it with an also hope Extension that they’d be by your side doesn’t mean they are fit for your business. You need to choose people who are ready to invest, not just their money but time too! They need to be serious about the business and follow certain work ethics.

• Hiring too Soon – In the initial phase, as a start-up, one can hire part-timers who can contribute to their growth with less cost. Hiring full-time employees when the business isn’t making a lot can make it difficult to manage the salary payment. hiring sub-contractors too can make sense in the initial phase of the business to save the extra expenses of the company!

• Not having a definite goal –  A goal in Business can mean your success, but what does it take to be successful? the baby steps are taken initially with proper planning and strategies. Start-ups must have a set of goals, both short-term as well as long-term so that they can work accordingly and make sensible moves.

• Wasting money – The startup has limited access to capital and hence, they can’t afford to waste money and mismanage cash flow. Expending necessarily on ads, wasting on cheap short term solutions when smart and long term solutions could work, keeping underqualified staff, hiring too many people, all these add to unwanted money wastage.

• Lacking Strategy – When starting a Business, one must be aware of the strategies and plans they need to implement while moving ahead with their business. Having well-planned business strategies helps start-up launch their venture successfully and also have a grip in the market.

• Being Afraid of failure – Success doesn’t come every time. One must be strong enough to face failure with courage. Few start-ups don’t take risks and challenges due to the fear of failure. Risk is the most important part of a business. You may fail when you implement curtains ideas and techniques in your business, but that shouldn’t demotivate you or snatch away your confidence, you need to earn from the mistakes and move ahead.

• Not Aware of their prospects and target audience – Many start-ups fail to gain customers because they target the wrong ones. They target anyone and everyone with the hope of getting someone, but that doesn’t work! You need to understand the market first and also the target audience in order to build a better relationship with the audience. Working for a target audience brings more customers and also retains them.

Are you a start up? We can guide you through your business journey with our smart and effective set of strategies and plan that will help you grow and give you the best results in your business. Feel free to take our assistance for digital marketing from our experienced marketing professionals. Click:www.360digitalidea.com

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