Read below to know more:

1. Get Involved With Customized Marketing: Identify your target Customers and understand their needs. This helps you get the right customers and leads for your business who can eventually be converted into your customers. By understanding whom you want to attract, you can fulfill your audience and customers’ expectations and when their expectations are fulfilled, they automatically get attracted to your business and turn out to become your long-term loyal customers.

2. Maintain Healthy Conversation With Your Audience: Retaining customers and bringing new ones in is by delivering a great customer experience. When you give instant solutions to your customer’s problems, you get a chance to retain the existing ones and bring newer ones. When your customers aren’t heard, they tend to move to another website that causing you a huge loss. Don’t let your customers wait because they need an instant response from your end.

3. Creating Intriguing Content That Adds Value To Your Business: Tell your customers about your Products or services through your sales page is a good idea, but your content needs to match what you are offering to your audience. You need to curate engaging, informative, and valuable content that easily grabs the attention of your customers. You also need to add the right keywords and SEO to pull the right traffic to your Business.

4. Offer Discounts And Exciting Offers: Everyone likes to save money. So do your customers. A post with a heavy discount or exciting offers instantly grabs the attention of the audience and even those who would have not intended to open what you have shared ends up clicking on the links when they get to see offers. Use the right fonts and images to grab the attention of your Audience.

5. Implement Lead Generation Tools: A lead Generation tool makes it easy for you to convert your visitors into leads and customers. Regardless of what website you run and what leads you are looking for, lead generation tools help you fulfill your marketing goals. There are various free and paid lead generation tools available online. Some of them are Hello Bar, Hub Spot, Wise Pops, etc., which help you successfully, generate more leads and increase your revenue.  

If you still need any assistance for your business growth, you can always take help from professional digital marketing agencies. We, at 360 Digital Idea, help you attain your business goals with impeccable services.www.360digitalidea.com

The post Five Hacks To Increase Lead Generation For Your Business first appeared on 360 Digital Idea - India's No.1 Performance Driven Marketing Company.

Basics of Google Analytics

Why do you need it?

How to use it for your business

Google Analytics Basics Google provides so many tools for online marketers and Google Analytics is one of them. It helps to track your site’s performance by collecting certain data.

Elements of Google Analytics:

Data Collection Google Analytics collects data from your site through a simple JavaScript code that tells you about your site performance and visitors in the following ways

• How many visitors visit your page?
• Where do these visitors come from?
• How do they interact with your site’s elements?
• How much time do they spend on your site

Data Processing Google Analytics does not present the raw data before you but processes them into the relevant categories. It presents the collected data into different segments. The first is User data and the other is the session data.

Report Generation Google Analytics represents the reports in the combination of dimensions and metrics. It helps to make complex data simple and presents the reports before you in the form of visuals. However, not all the dimensions and metrics can be combined together to generate the report. Only those dimensions and metrics belonging to the same scope can be combined to generate a report.

Why Do You Need Google Analytics?

Google Analytics has much significance for your business purpose. Some of them have been noted below:

Tailoring Your Marketing Efforts From giving you an idea of your site performance to visitor behavior with your site, Google Analytics helps you to make necessary improvements in your marketing strategies to get the maximum benefits of your marketing strategies. Besides, you also get to learn about the place where your maximum visitors come from and you can invest in those areas to maintain the number of your visitors. You can tailor your marketing strategies and reap the best out of them.

Improving Your SEO  Google Analytics helps to answer many of the questions about user’s interaction with your site, the number of traffic in your site, which of your landing pages are receiving the maximum number of sites, what are the search queries used by the visitors to locate your site. Through these data, you can work on improving your SEO, identify the most effective keywords that drive traffic, and work on them accordingly.

Follow these steps to set up your Google Analytics account:

• Step 1: Set up Google Tag Manager
• Step 2: Create a Google Analytics account
• Step 3: Set up analytics tag with Google Tag Manager
• Step 4: Set up goals
• Step 5: Link to Google Search Console

New to Google Analytics and Digital Marketing? We can help you get the best out of your business with our best strategies and plans. Connect with us now to set up your Google Analytics account and get closer to your business goals. Visit us now: www.360digitalidea.com

The post A Beginner’s Guide To Google Analytics first appeared on 360 Digital Idea - India's No.1 Performance Driven Marketing Company.