Read below to know more:

1. Get Involved With Customized Marketing: Identify your target Customers and understand their needs. This helps you get the right customers and leads for your business who can eventually be converted into your customers. By understanding whom you want to attract, you can fulfill your audience and customers’ expectations and when their expectations are fulfilled, they automatically get attracted to your business and turn out to become your long-term loyal customers.

2. Maintain Healthy Conversation With Your Audience: Retaining customers and bringing new ones in is by delivering a great customer experience. When you give instant solutions to your customer’s problems, you get a chance to retain the existing ones and bring newer ones. When your customers aren’t heard, they tend to move to another website that causing you a huge loss. Don’t let your customers wait because they need an instant response from your end.

3. Creating Intriguing Content That Adds Value To Your Business: Tell your customers about your Products or services through your sales page is a good idea, but your content needs to match what you are offering to your audience. You need to curate engaging, informative, and valuable content that easily grabs the attention of your customers. You also need to add the right keywords and SEO to pull the right traffic to your Business.

4. Offer Discounts And Exciting Offers: Everyone likes to save money. So do your customers. A post with a heavy discount or exciting offers instantly grabs the attention of the audience and even those who would have not intended to open what you have shared ends up clicking on the links when they get to see offers. Use the right fonts and images to grab the attention of your Audience.

5. Implement Lead Generation Tools: A lead Generation tool makes it easy for you to convert your visitors into leads and customers. Regardless of what website you run and what leads you are looking for, lead generation tools help you fulfill your marketing goals. There are various free and paid lead generation tools available online. Some of them are Hello Bar, Hub Spot, Wise Pops, etc., which help you successfully, generate more leads and increase your revenue.  

If you still need any assistance for your business growth, you can always take help from professional digital marketing agencies. We, at 360 Digital Idea, help you attain your business goals with impeccable services.www.360digitalidea.com

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The audience these days has a very high expectation, and hence, as a business dealer, one needs to be adaptable to changes. To ensure the survival of your business you need to adopt certain Digital marketing strategies that can help you get the right audience who can contribute to your revenue generation. From engaging your audience to driving sales, your strategies must be well-knit that they can bring your goals to life! Today, we are here with the five best strategies that can help you achieve your business goals and generate positive outcomes for your B2B Business.

Use Search Engine Optimization (SEO) Without SEO it is impossible to attract visitors to your site and without visitors, you cannot grow your business. SEO helps to increase your rankings and bring you before your audience’s notice. You want to be on the first page of any search to be found. If you are a beginner, you must hire an SEO expert to make sure you get all the desired results. You can add the best keyword phrases to enrich your content with the best SEO. This will help the search engine find your sites. You can implement other marketing skills to strengthen your SEO. You can create blogs to improve your SEO and blogging helps you to bring more audience to your website. B2B business can be a long process and it will take lots of effort and strong content that can retain your existing clients and bring new ones to your website. You can add backlinks to your blogs that will help you bring more audience and improve your SEO.

Use Social Media Marketing Techniques Skipping social media while dealing with B2B business may sound be okay but it is actually not okay to skip the use of social media for your marketing. The use of popular social media channels like Instagram, What app, Facebook can help you get more audience and fetch you many customers for your business. Besides search engine marketing, a maximum number of B2B dealers prefer to make the right of social media for their business and growth. LinkedIn, Twitter, and Facebook are the most used channels that help to bring more clients and customers to your B2B business. The best way to promote your business on social media is by creating informative blogs, providing useful ideas to your audience after identifying whom to post for. You must skip doing sales pitches on your social media channels while dealing with B2B business and rather provide relevant information, ideas, and engaging content to your audience that will intrigue them and lead them to invest in your business.

Use PPC Campaigns If you are an expert, enough to do SEO and present intriguing content before your audience, SEO and content are quite inexpensive or even free. In case, your SEO and Content marketing strategies aren’t providing you the desired results, you can go for PPC campaigns, that are charged but at reasonable rates. PPC campaigns help the right audience or the target audience reach before you and hence, help to drive more traffic and sales.

Identify Your Target Audience Attracting the right audience is very important to generate the best outcomes for digital marketing strategies. When you get to know your right audience, you can share relevant posts and content that will keep them hooked to your sites. Besides, knowing what they need will help you take the right steps and help your targets get a clear idea about you. This will help them make decisions and you can attract the more relevant and right traffic to your sites. You can use keywords, that may be a long tail or short tail also review search query reports to make sure you know what businesses are searching for.

Make Your Company’s Website Last but now least, this is one of the main things you need to do as a B2B business dealer. Your website is not a marketing tool, but it must be responsive so that your customers are easily able to connect with you, know you, and about your services.

A B2B website must: Be relevant to your target audience

Be easy to operate on mobile phones

Feature latest testimonials and industry updates

Be enriched with engaging content

Have links to your social media pages

Be optimized and monitored regularly

Are you a B2B dealer and struggling to get the desired number of clients? You can get help from our experts and solve all your problems. From creating responsive website designs to social media posts, we help you deliver the best experience to your audience. Visit us: www.360digitalidea.com

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How to advertise on Google for achieving your business goals

Create your Google account- The first step to advertising on Google is to have your Google account. You can follow the guided steps for creating one and get started with Google ads.

Identify your audience- Before advertising, you need to know whom you are advertising for. You need to set your target audience and share your advertisements according to their needs and demand.

Do keyword research-Keywords research is extremely necessary to get the best out of your Google Ads. The right keywords bring the right customers to you and help you achieve your business goals.

Write high-performing ads- High-performing ads means help you bring customers and increase your sales. Your Ad copy must be written well, must be specific and conscience have keywords and a call to action included in them.

Create effective landing pages- For creating an effective landing page, you need to conclude a powerful headline that must be striking and engaging. Besides, the content in your landing pages must be crisp and informative that tell about the benefits of your offers.

Set Up Google Ads Conversion Tracking-Follow the instructions on Google Tag Manager to set up your Google Ads conversion tracking. This will help you reach out to the interested audience and directly connect with them and convince them to make a purchase.

Optimize Google Ad campaign- Optimizing your Google Ad Campaigns is necessary. It helps to get rid of distractions, creates a good impression on the audience, and increases their chances of conversion. You can optimize your Google Ad Campaigns by adding specific keywords and learning using google analytics.

Are Google Ads effective Of course, Google Ads are one of the most effective ways to get more customers and grow your business? Here are some of the best benefits of Google Ads:

They provide faster results than SEO. It has varieties of keywords to bid on and new keywords are added to it regularly. This provides an unlimited number of target audiences. It has performance tracking and analysis

Google Ads are cost-effective

They are available in various formats Do you still have doubts regarding Google Ads? Reach us and we will clarify and answer all your queries. Besides, we are a professional team and can help you get the best out of Google Ads. To know more, visit us: www.360digitalidea.com

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Here are the five best strategies you can implement to boost your revenue: You can increase your revenue from your business from two sources- Your existing customers and your new customers. Read more to know the best strategies to boost your revenue

Set Your Goals: Without goals, you cannot reach anywhere, and therefore, goal setting is important. It helps you plan your trips and strategies to achieve them. Goals can be either long-term or short-term. During the first phase of your business, you must focus on bringing Customers and increasing your profitability. This will help your business survive and once your business survives, you can accordingly plan other relevant strategies to grow your business. You can then proceed in identifying different marketing strategies to expand your business.

Use Effective Marketing Strategies To Bring More Customers: Marketing is an effective way to attract traffic, boost sales, and enhance revenue. There are various marketing strategies and channels where you can make your product and services are noticed. Some of them are:

Website: You can implement new strategies to enhance your attract more customers through your Websites.

PPC Advertising:- PPC extends your reach and helps you achieve all marketing goals in an easy way. PPC supports sales boost and helps in branding that opens the way to loyal customers to your business.

Social media posts: You can share various social media posts on your social media sites, to grab the attention of your customers. You can also attract new customers, as there is a large audience who are active in social media channels.

Email marketing: email marketing helps to inform your contacts, boost sales, and build a strong community around your brand. There are many other marketing options that you can implement online and attract more customers. Offline marketing may not work to that extent as online marketing.

Focus On Existing Customers: Your existing customers are a good source of bringing more revenue for your business. You can focus on them by considering their requirement and needs. Make them feel considered; give them some offers and discounts so that they feel connected to you. This will help them retain your existing customers and motivate them to invest in you.

Build Complimentary Services or Products: When you add complementary products and services for your customers, you can see a rise in sales without any additional overhead costs. Customers like to get complimentary products and are more attracted to them.

Offer Discounts and offers: Who doesn’t love discounts? Everyone wants to spend less and get more. Giving discounts and offers occasionally is a great way to keep your customers happy. They make more investment in such products. Besides, you get new customers for your products or services too!

Business is all about how great connections you make with your customers. The more connections you make, the more you rise. As a beginner, you must not implement multiple strategies at once, as this will cost you both time and money and may not work that well for you. At first, you need to make connections with the audience, turn them into your customers, focus on retaining them, and then plan ahead to attract more customers. If you are a beginner and are looking to grow your business or, boost your revenue, you can take the help of a digital marketing agency and work with them as a team. 360 Digital Idea is a digital marketing agency with a team of excellent professionals who can help you take your business to the next level. Connect with us:  www.360digitalidea.com

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Create Good Titles For Your Blogs: Titles play a major role in deciding who would read your blogs. The better the titles are the more audience you would attract. The title is as important as the content itself in the blog. The titles need to be promising and may fetch some benefits to the audience. You can keep your blogs informative or promotion based but in both cases, the titles need to ignite an interest among your readers so that they click on the “read more” option and land where you want them to land.

Add Keywords to your best: The best way to attract more traffic to your blogs or website is to incorporate relevant keywords for a good SEO. You need to choose at least one key phrase on every webpage that will help your readers find your post. You can also make a title using a Keyword that will be more likely for your target audience to find your post. When you have enough keywords concentrated in your post google is able to identify what exactly the blog or post is about and helps you bring more audience to your site.

Keep Your Content Informative But Engaging Too: Nobody likes to waste his or her time on boring stuff! Why would your audience read your post if they won’t find anything interesting in it? Don’t just post a blog for the sake of posting, keep it engaging, creative and attractive so that your readers would impatiently wait for your upcoming posts.

Add images to your blog posts: Images make your blogs look colorful, and who doesn’t love colors? By not just keeping plain texts to your blogs, you can add relevant images in a creative way to make your post visually attractive for your audience. Besides, you can also add short keywords on the images and boost SEO to gain more audience and leads from your website. Sounds interesting? Try this hack and see the increase in your site traffic!

Add outbound links to your blog posts: Adding outbound links to your posts can lead your customers a helping hand and make things accessible to them. If you mention any product or services in your blog post and share the links with them, your customers appreciate you for helping them get those things easily. Besides, Google loves to see outbound links added to your blogs and helps to bring more audience to you. In addition, the company you mention may also notice your post and link back to you that will help you get more customers. Doing this will bring you many benefits at once.

Promote your blog’s post on social media: Don’t forget to share each new blog post across your Social media networks, like Twitter, LinkedIn, Facebook, Google+ and Pinterest. Doing this can help your existing customers know that you have shared a new blog post and they may open the link to reach your blog post. Besides, a new audience can also get access to your blog posts easily and this will help you get more traffic to your posts.

Trying but aren’t getting enough success in getting the maximum number of traffic to your blog posts? We can help you get a hike in your site traffic, leads, and sales with our unique and effective strategies. We also write blog posts for our clients and have a team of experienced content writers, SEO experts who work together to bring you the maximum audience. If you are planning to invest in a digital marketing agency, you can try our services with affordable rates and results-driven services. Get more details at  www.360digitalmedia.com

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Basics of Google Analytics

Why do you need it?

How to use it for your business

Google Analytics Basics Google provides so many tools for online marketers and Google Analytics is one of them. It helps to track your site’s performance by collecting certain data.

Elements of Google Analytics:

Data Collection Google Analytics collects data from your site through a simple JavaScript code that tells you about your site performance and visitors in the following ways

• How many visitors visit your page?
• Where do these visitors come from?
• How do they interact with your site’s elements?
• How much time do they spend on your site

Data Processing Google Analytics does not present the raw data before you but processes them into the relevant categories. It presents the collected data into different segments. The first is User data and the other is the session data.

Report Generation Google Analytics represents the reports in the combination of dimensions and metrics. It helps to make complex data simple and presents the reports before you in the form of visuals. However, not all the dimensions and metrics can be combined together to generate the report. Only those dimensions and metrics belonging to the same scope can be combined to generate a report.

Why Do You Need Google Analytics?

Google Analytics has much significance for your business purpose. Some of them have been noted below:

Tailoring Your Marketing Efforts From giving you an idea of your site performance to visitor behavior with your site, Google Analytics helps you to make necessary improvements in your marketing strategies to get the maximum benefits of your marketing strategies. Besides, you also get to learn about the place where your maximum visitors come from and you can invest in those areas to maintain the number of your visitors. You can tailor your marketing strategies and reap the best out of them.

Improving Your SEO  Google Analytics helps to answer many of the questions about user’s interaction with your site, the number of traffic in your site, which of your landing pages are receiving the maximum number of sites, what are the search queries used by the visitors to locate your site. Through these data, you can work on improving your SEO, identify the most effective keywords that drive traffic, and work on them accordingly.

Follow these steps to set up your Google Analytics account:

• Step 1: Set up Google Tag Manager
• Step 2: Create a Google Analytics account
• Step 3: Set up analytics tag with Google Tag Manager
• Step 4: Set up goals
• Step 5: Link to Google Search Console

New to Google Analytics and Digital Marketing? We can help you get the best out of your business with our best strategies and plans. Connect with us now to set up your Google Analytics account and get closer to your business goals. Visit us now: www.360digitalidea.com

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A blunder on a landing page can ruin your reputation and distract your customers from your site. Hence, it is always suggested to keep your landing page optimized, or else you may lose your paid traffic to being converted into leads and sales.

Here are some major mistakes that must be avoided while creating landing pages:

Poor content Use ample and crisp words to attract the attention of your customers. Don’t write a long essay without any subheads, bullet points, or short lines as customers won’t have that much time to read your prose! Add relevant directions for customers that can help them get where they are supposed to be rather than wasting their time in compelling them to read a lot of irrelevant stuff.

Multiple calls to action Don’t confuse the customer to take multiple actions. This increases the chances of customers getting puzzled and leaving the site without taking any action. Don’t be greedy! Just keep a single call to action that fulfills your as well as the customer’s purpose to visit your page.

Using bad quality images or keeping plain texts Having texts in your content creates interest in customers as images help to give a better user vision experience and make the entire content look intriguing. An image that has been placed in the right place helps your customer get content with your message and help them take quick actions.

Complex page layout  Keep your landing page easy to read and comfortable for the visitors.IT has been seen that most of the readers prefer to read from left to right and top to bottom and hence, try to keep your content in this layout. Also, keep relevant subheads with meaningful and interesting messages that intrigue your customers to read and more and take your offer.

Page loading speed Last but not the least; this is the most important segment you need to keep in mind while creating your landing pages. There are millions of readers and millions of competitors from your field and none of the customers would even wait for a single second to let your page load when others provide high-speed page loading. Skip using too many sliders and videos that may delay the page loading time. Let your landing page be easy to open and easy to access to give a seamless experience to your customers.

If you ever need expert guidance in creating your landing page to attract more customers, do not hesitate to connect with us at: www.360digitalidea.com

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What is a virtual platform and why is it so important for your business?

Perhaps, there may be a rarest of the rear who would have this question in mind as everyone is aware of the digital landscape and the magic it can create for a business or service holder. Still, to quote in simple, a virtual platform for business is a place where one can showcase their business to services, advertise about them and bring more customers for their business growth.  The importance of a virtual platform isn’t limited and it is like a vast ocean where you get numerous fish, only if you lay your trap in the right way. A lot of people hand around in the virtual platform like Facebook, Twitter, Instagram, YouTube, and hence, when you come across them with, your business and services it’s more likely they’d take a look and may also get into investing in your business or services.

Well, even though it’s not that easy, it’s not that tough too!

How can I bring my How can I bring my business online? online?

Online marketing is more about interaction with an online audience, having a website, sharing valuable and engaging content with your target audience. Here are some basic steps you need to follow to bring your business online:

Research first

• Represent your business or services through a Domain name
• Make an impressive website that can have a good impact on your customers
• Create engaging, informative, and valuable content
• Reach your customers on social media with social media marketing
• Focus on SEO to enhance your ranking and extend your reach
• Know your customers and their needs to grow your business
• Generate leads through your website or e-mail
• Focus on running Ads and promotions in the best way
• Get help from any good digital marketing agency if you are entirely new

Once you are done with all these, you are ready to go online and create a bang in the business world. Albeit, you run in the right direction!

Why is online business better than offline business?

The difference between online and offline is huge, these days. Since Coronavirus hit the globe, most of the things have gone online. Including education and learning. Online business or E-Commerce isn’t a very new word as it has been brought into existence a decade ago with platforms like Amazon, Flipkart, etc. However, in the last few years, online business has gained lots of popularity due to the entire mass getting highly involved with the virtual world. People these days are more concerned about their comfort and safety. Life has become so hectic that people don’t even have the time to go grocery shopping like they used to go in the previous era. Now, people prefer to shop from their mobile phones or digital devices and get their products delivered to their doorstep. Can you imagine, how drastically the world has changed? This is what makes an online business successful. The ask of the current time is this. Online marketing is flourishing and out casting offline stores. Hence, this is what makes online business better than the offline business.

What are the advantages of taking the business to the virtual platform?

There are many advantages of going online with your business, here are some points that can help you understand this better:

• Online marketing is cheaper as compared to offline marketing
• Extends your reach to a larger group of audience, and you can reach your audience throughout the globe
• Increases customer engagement
• helps you target the right audience and you spend only where you should be spending to get the desired results
• Easy interaction with customers
• Brand development through personalized content and direct campaign from your customer’s point of view
• Easy online store set up without much cost
• More revenue through online sales and the option of having your store open 24X7
• No time barrier for customer and business holder interaction, purchase, or sale.
• Accessible and scalable

So what’s your next plan? Going online? Do reach out in case you need any assistance. We assure you of 100% genuine assistance with results. Visit us at:  www.360digitalidea.com

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People these days have fallen heads over heels for Instagram. From replacing other social media sites to gaining huge popularity within a short period of time, Instagram has become one of the most used social media platforms for socializing, advertising, or even influencing others. Instagram is limitless and is not just used by individuals but also used by business holders, influencers to grow their business and attract more customers.

Everyone who is active on Instagram wishes to have more followers, but very few are able to get the desired number of followers. Beauty bloggers are one of those who work a lot with Instagram, promoting beauty products, sharing reviews, beauty tips, and many informative ideas to gain more followers and make an earning through social media sites.

Are you one of those beauty bloggers who work very hard but don’t get the desired results? Then, today we are here with some easy and effective tricks that will help you grow your Instagram follower switch in a short span of time. Read more, to uncover the best ideas.

Effective Tricks To Grow Your Instagram Followers

.Create an impressive bioThis is the first step to strike people and compel them to explore more about you and your works. Set a completely optimized account for yourself. Set the right profile image that is related to your intention, keep your profile name searchable, short and impressive. Having a simple yet subtle bio helps you get in reach to more followers.

.Post relevant content Now, what are relevant content? Just imagine you have started to follow a traveler blogger and you get to see beauty tips in it. How would you feel?  Sad or confused, right? Being a beauty blogger, try to be on point and don’t beat around the bush. Post content that is related to beauty and wellness, including beauty tips, product reviews, or even short makeup hacks.

.Be consistent with your posts Now, consistency plays a vital role in increasing your number of followers. People who are following you should not forget your existence, and hence to stay in their mind you need to post your content on a regular basis and not just once in a while. As a beauty blogger, you can share your content like stories, you can add easy and simple beauty hacks, share any beauty product review.

.Share your skincare secret This is one of the secrets that help you get more followers. As a beauty blogger, you need to be influence people with your skincare tips. The audience is highly influenced by such content. You can share what you use, your regular skincare regimen by showing it live or even recording it. People prefers raw items, and sharing one’s own skincare regimen is like sharing your beauty secrets and people really fall for such content these days.

.Use the right hashtags Hashtags are very important to help you expand your Instagram followers and get more reach. Hashtags make your post appear on the page for that particular hashtag. However, you can also be seen in feeds by other people who don’t want to follow you. Some of the best hashtags for beauty bloggers are #Beauty #Wellness #Makeup #SkinCare #NaturalSkinCare #NaturalMakeup #BeautyCosmetics etc.

Becoming a beauty blogger is easy, but becoming a successful beauty blogger requires time and patience, this is what people think. But the fact is, you can gain popularity as a beauty blogger even in a short span of time. It’s just how smart you play and allure your audience with unique and useful content. Besides, it’s also how well you optimize your account. We hope these simple yet effective tricks help you in some way. Before going somewhere, let us tell you that we also offer personalized strategies based on your requirements to help your success as a beauty blogger. Feel free to get in touch with our experts at   www.digitalmediacalendar.com

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There are instances when most if the businesses fail in attracting customers and clients due to their website. It’s always good to have a website that is rich in UI and UX as these factors decide howlong people stay hooked to your business.

While creativity is important while designing your website, there are other important factors that make your website engaging and help you grow your customers. Let’s understand how you can create an engaging website that can deliver a good user experience.

• Use a Simple layout –Simplicity never goes wrong! When it comes to a website, the simple it is the better it feels! That doesn’t mean you need to skip adding your creativity while designing your website. Simple, in terms of website design means that it should be easy to navigate, loads faster, and can be opened even on smartphones. When the website takes time to load, people get frustrated and don’t wait for it to open. Add relevant visuals, use minimal texts and convey your messages to your audience easily, through your website.

Add fascinating Colors-People love to get great visual experiences. Adding catchy colors to your website makes it visually appealing and people love staying on your website for a longer period of time. Pick a color that defines the theme of your entire website, then, choose a contrasting for important buttons and other interface elements. The right choice of color palette can help you get the desired results and compel the customers to click on the buttons you want them to click on!

Use easy to read font-Always keep that font style that is easy to read and attractive! Keeping the font simple is always a good idea because people prefer to read with a simple font, with a reasonable size. Even the font color shouldn’t be so harsh that it seems piercing on your audience’s eyes. Keep your text easily legible by the audience.

Use minimal text-Don’t use bombarding words and lengthy lines to engage your audience. These won’t work and could rather drift away from the audience from your website. Use fewer texts and provide relevant information that a customer needs to know about your product or services.

Keep the navigation easy and simple-Don’t add too much creativity to your website! keep navigation easy and simple, for your customers. Keep the right buttons at the right place so that the audience gets where they want to go. Keep your menu standard and simple in appearance so that your customers feel comfortable while digitally traveling through your website.

Give 3D experiences-People these days are so much into 3D and Virtual experiences! When you allow your customers to experience your products on a 3D platform, they get attached to this experience and even enjoy it. This increases the chance of buying those products.

Add video and images to your website-People love watching and looking at images rather than just reading out some texts. When you add more images and videos to your website in order to explain your products or services, people curiously watch them and also enjoy watching them. This can keep the users hooked to your website and also compel them to take desired actions!

Make your website mobile-friendly-People operate social media with their mobile phones often, and when they come across your ad they would expect your website to be mobile-friendly so that they can surf your website whenever and wherever they are. 

Having said all that, you also need to conduct a quality assurance test of your website. There is a requirement to check your website for quality assurance before launching it so that there are no bugs, no errors and that every page and button is working properly.

Taking professionals helps can help you create an amazing website that can give the best user experience to your audience. Take the help of a professional team today. Visit us at www.360digitalidea.com

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